Paul Morelli Jewelry Store

New York

The client wanted a design that would creatively showcase their jewelry while also feeling inviting and light, reflecting their brand's new evolution and interpretation. We achieved this by creating a layout that encourages customers to explore the jewelry not just in the display cases but also in the positioning of freestanding and recessed wall displays.

The store is divided into eight sections, four on each side. These sections are separated by three tall, arched glass walls that decrease in height to emphasize the central focal point and create the illusion of depth. The storefront is transparent and open, featuring four pillars made of concrete mixed with fiberglass filaments. These pillars transmit light, evoking a feeling of translucence.

Raffaella Bortoluzzi

Architecture PLLC

277 Broadway, Suite 1001

New York, NY 10007

Get in touch with us

Raffaella Bortoluzzi

Architecture PLLC

277 Broadway, Suite 1001

New York, NY 10007

Get in touch with us

Raffaella Bortoluzzi

Architecture PLLC

277 Broadway, Suite 1001

New York, NY 10007

Get in touch with us